Privacy Policy
Last updated as of July 8, 2026
This Privacy Policy (this “Policy”) describes how Simulation Theory, Inc., including all direct and indirect subsidiaries (collectively “Sim Theory,” “we,” “our,” or “us”), collect, use, disclose, and safeguard your personal information. This Policy applies to individuals who access this website and any other websites that link to this Policy (collectively, the “Sites”). Other Sim Theory websites, products, and services may have their own privacy policies. This Policy, together with our Terms of Use, collectively govern your use of our Sites.
From time to time, we may change this Policy. If we do, we will post an amended version on this webpage. Please review this Policy periodically.
You may submit a request to exercise rights you may have under applicable law by emailing us at privacy@simtheory.com or calling us at 1-866-712-1180.
This Policy covers the following topics:
The Information We Collect
For the purpose of this Policy, personal information is any information about an identifiable individual. We collect the following types of personal information:
Information You Provide
When using our Sites or our services, you may provide us with your personal information when you do any of the following:
Create an Account. If you create an account with us, you may provide us with some or all of the following information: your full name, email address, mailing/billing address, phone number, birth date, and/or a password for future logins that you will create.
Subscribe to Our Newsletter. If you subscribe to our newsletter, you will provide us with your full name and email address.
Customer Service. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible.
Purchases. When you make a purchase, you will provide us with some or all of the following information: your full name, email address, phone number, physical address, billing address, and credit/debit card or gift card information or information pertaining to any other payment method authorized by Sim Theory (collectively, “Payment Method”) through third-party credit card processing companies. We generally use third parties to process payments.
Fill Out a Contact Form. When you fill out a contact form on our website to get in touch with us, you will provide us with your full name and contact information, as well as a description of your inquiry.
Schedule an Intro. When you schedule an introduction with us, you will provide us with your name and contact information, as well as information about where you work, and how we can help you.
Refer a Friend. To refer a friend, you will provide us with your name and email address, and the email address of the friend you are referring.
Promotions. If you enter a sweepstakes, contest, giveaway, or other promotion (each a “Promotion”), you will provide us with your age or birth date.
Apply for a Job. If you apply for a job, we will collect any information you provide in your application, including, but not limited to, work authorization information, visa status, desired salary, language proficiency, educational background, employment history, and references. You may also choose to voluntarily provide optional information such as race, gender, or whether you are disabled.
Feedback. If you provide product or services feedback, or make other submissions to us, we may collect this information.
Information As You Navigate Our Sites
We automatically collect certain personal information through your use of the Sites, such as the following:
Usage Information. For example, the pages on the Sites you access, the frequency of access, and what you click on while on the Sites.
Device Information. For example, IP address, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Sites are accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from visitors on a city-regional basis.
Additionally, we may derive information or draw inferences about you based on the other types of personal data we collect. For example, we may infer your location based on your IP address or that you are interested in purchasing particular products based on your browsing behavior on our Sites.
Sim Theory reserves the right to transfer and/or sell aggregate or group data about users on our Sites for lawful purposes. Aggregate or group data is data that describes the demographics, usage, and other characteristics of our users as a group, without disclosing personally identifiable information.
Third Party Information
In some cases, we may receive certain personal information from you about a third party. For example, when you refer a friend, you will provide the email address of a third party. If you submit any personal information about another individual to us, you are responsible for making sure you have the authority to do so and to allow us to use their personal information in accordance with this Policy.
Credit and/or Debit Card Transactions
Sim Theory may utilize third-party service providers to provide credit and debit card payment processing services. If you choose to purchase anything on the Sites, the third party payment processor associated with the Payment Method selected by you ("Third Party Processor”) may collect the information you provide in connection with such purchase. The Third Party Processors may collect some or all of the following information by and through the payment registration form completed by you: name, billing address, shipping address, email address, telephone number, and credit card and/or debit card information (collectively, “Third Party Processor Data”). The Third Party Processors use the Third Party Processor Data solely to process the applicable transaction(s) and as otherwise permitted by their respective privacy policies. You may learn more about how the Third Party Processors collect and process data, and opt-out from some or all such uses, by and through their respective privacy policies.
Stripe®: https://stripe.com/privacy
Sim Theory cannot guarantee the privacy practices of our Third Party Processors.
How We Use Your Information
We may use the personal information we collect to improve our Sites and to protect our legal rights. In addition, we may use the personal information we collect to:
Process your account registration, process your contact form inquiry, and process and prepare for your request for an intro.
Process and fulfill any purchases on the Site and to send communications regarding the status of those purchases.
Send you our newsletter and send you marketing materials to the extent you have consented to receive such materials.
Identify your preferences to customize our communications and marketing.
Manage and record your settings, consents, communications, and opt-out choices.
Administer a promotion.
Review your job application.
Communicate with you about our Sites or to inform you of any changes to our Sites.
Operate and improve our Sites, including to analyze visits to our Sites and learn about our visitors so we can operate our Sites and improve our products and services and deliver the best user experience.
Create audiences for our advertisements, target our advertisements, and generate reports about the performance of our advertisements.
Communicate with you, including responding to your inquiries.
Comply with the law and maintain the integrity and security of our Sites.
Defend our legal rights and the rights of others.
Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use and to otherwise fulfill our legal obligations.
Fulfill any other purposes for which you provide your information, or any other purpose we deem necessary or appropriate.
By submitting your personal information by and through our Sites, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”) and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing in accordance with the Rule and applicable state do-not-call regulations.
Where you provide “prior express consent” within the meaning of the Telephone Consumer Protection Act (47 USC § 227), and its implementing regulations adopted by the Federal Communications Commission (47 CFR § 64.1200), as amended from time-to-time (“TCPA”), you consent to receive, from Sim Theory, telephone calls (including text alerts via SMS text messages) delivered via automated technology, to the telephone number(s) that you provided. Please note that you are not required to provide this consent in order to obtain access to our Sites, and your consent simply allows Sim Theory to contact you via these means. Please be advised that by agreeing to this Policy, you are obligated to immediately inform us if and when the telephone number that you have previously provided to us changes. Without limiting the foregoing, if you: (A) have your telephone number reassigned to another person or entity; (B) give up your telephone number so that it is no longer used by you; (C) port your telephone number to a landline or vice versa; or (D) otherwise stop using that telephone number for any reason (collectively “Phone Number Change”), you agree that you shall promptly notify Sim Theory of the Phone Number Change via email at: privacy@simtheory.com.
You hereby consent to the disclosure of any record or communication to any third-party when we, in our sole discretion, determine the disclosure to be required by applicable law, including sharing your email address with third-parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time, and other email marketing laws. Users should also be aware that courts of equity, such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit personal information to be shared or transferred to third-parties without permission.
Sharing Your Information With Third Parties
We may share the personal information that we collect about you in the following ways:
We engage service providers to perform services in connection with the operation of our business. We may share personal information with service providers to the extent necessary for them to provide services to you or us that are aligned with the purposes outlined above. Examples of these services include payment processing and authorization, text messaging services, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis, and, where applicable, data cleansing.
In proceeding with your online order, you agree that any information associated with the order, such as the delivery name and address (if different from yours), will be processed using service providers.
Personal information collected through our Sites may be shared between our brands and affiliates, including future affiliates that are owned or operated by Sim Theory.
We also share personal information with selected third parties for their own marketing purposes (except for your phone number). This also includes information collected through pixels and other tracking technologies operated by third parties, as described elsewhere in this Policy. See the Your Choices section of this Policy for more information.
We may release personal information if we believe in good faith that: (i) the law or legal process requires it; (ii) we have received a valid administrative request from a law enforcement agency, including a subpoena; provided, however, that, where permitted by applicable law, we shall provide you with email notice, and opportunity to challenge the subpoena, prior to disclosure of any personal information pursuant to a subpoena; (iii) such release is necessary or appropriate (in our sole discretion) to protect the rights, property, or safety of Sim Theory, or any of our respective affiliates, service providers, or customers, or (iv) as Sim Theory deems necessary to resolve disputes, troubleshoot problems, prevent fraud, and otherwise enforce the Terms of Use.
We may also share your information with your consent or as otherwise disclosed at the time of data collection or sharing.
As with any business, it is possible that as ours develops, we might go through a business transition, such as a merger, acquisition by another company, or the sale of all or a portion of our assets, or buying online stores or other assets, including at bankruptcy. In such transactions, information about customers, including your personal information, will likely be transferred. Please note that if Sim Theory is involved in a bankruptcy proceeding, merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Sites of any change in ownership or uses of your personal information, as well as any choices that you may have regarding your personal information.
We are a multi-national organization with locations in many countries around the world. Your personal information may be stored and processed outside of your country, province, or state of residence, in any jurisdiction where we have facilities or in which we engage service providers, to the extent allowed in accordance with applicable law. This means that your personal information may be transferred in jurisdictions that have less restrictive privacy laws than your country, province, or state of residence, in which case we will ensure, through contractual means or otherwise, that it will receive an adequate level of protection in compliance with generally accepted data protection principles. We take steps to process personal information according to the provisions of this Policy and the requirements of applicable law.
We may use non-personal information to analyze visits to the Sites and learn about the interests of our visitors in aggregate and to better understand your interests and needs, so we can improve our products and services and deliver to you the type of content, features, and promotions in which you are most interested. We may share non-personal, aggregate data with our marketing partners or other third parties for research and marketing purposes. On occasion, we may combine information that we received on or through the Sites with information obtained from other sources and outside records to enable us to update and correct the information contained in our database.
Cookies and Other Tracking Technologies
Like many other companies, Sim Theory uses cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our Sites, and use the services provided through our Sites. “Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We may use the following types of Cookies:
Strictly Necessary Cookies
These Cookies are necessary for our Sites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these Cookies, but then some parts of our Sites will not work. These Cookies do not store any personally identifiable information.
Performance Cookies
These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around our Sites. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor its performance. We use Google® Analytics, a web analytics service provided by Google, Inc. as well as Cloudflare. Google® Analytics and Cloudflare use Cookies or other tracking technologies to help us analyze how users interact with our Sites and our services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google® and Cloudflare may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google® Analytics will be transmitted to and stored by Google® and will be subject to Google®’s privacy policies. The information generated by Cloudflare will be transmitted to and stored by Cloudflare and will be subject to Cloudflare's privacy policies. To learn more about Google®’s partner services and to learn how to opt-out of tracking of analytics by Google®, click here. To learn more about Cloudflare's cookie policies, click here. We may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements). This information enables us to monitor and improve the user experience.
Functional Cookies
These Cookies enable our Sites to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of our services may not function properly.
Targeting Cookies
These Cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. If you do not allow these Cookies, you will experience less targeted advertising.
Social Media Cookies
These Cookies are set by a range of social media services that we have added to our Sites to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Cookies, you may not be able to use or see these sharing tools.
How You Can Manage Cookies
Your Preferences
When you first visit our Sites, you may be presented with a banner that offers you choices about whether to accept or reject Cookies or tracking technologies of different types. If you wish to manage your Cookies, you can do so from this banner.
Browser Settings
Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of our Sites.
You can find out more about Cookies and how to manage them by visiting AllAboutCookies.org
Site Controls
You can opt out of Cookies set by specific entities following the instructions found at these links:
Advertising Industry Resources
You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.
Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
Digital Advertising & Analytics / Interest-Based Ads
We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on our Sites and non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of our Sites and other sites or apps over time, including information about relationships among different browsers and devices (“Interest-based Advertising”).
You may choose whether to receive some Interest-based Advertising by submitting opt outs. Some Advertising Providers may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit https://www.aboutads.info/choices and https://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps.
Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and the opt-out options for their members, see https://www.networkadvertising.org/choices. Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject Cookies when you visit these opt-out webpages, or you subsequently erase your Cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. We support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising (https://www.ftc.gov/sites/default/files/documents/reports/federal-trade-commission-staff-report-self-regulatory-principles-online-behavioral-advertising/p085400behavadreport.pdf) and expect that ad networks we directly engage to serve you Interest-based Advertising will do so as well, though we cannot guarantee their compliance. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
Advertising Providers may use data collected in connection with our advertising campaigns for the following purposes:
For measurement and insight reporting (to produce and provide us with reports measuring the impact and performance of our advertising campaigns).
To produce benchmarking reports to share with their other customers, but such benchmarking reports will not identify you.
To target our ad campaigns to specific groups of individuals having particular characteristics.
To improve and optimize advertising services (for example, to support the objectives of our ad campaigns, improve the effectiveness of their own advertising services, and determine the relevance of ads to individuals).
To personalize ads that the Advertising Providers show, including to enhance user profiles with inferred interests.
For their internal purposes, including (i) to promote and ensure the safety and security on and of their products and services; (ii) to detect and prevent malicious, deceptive, fraudulent, invalid, or illegal activity; (iii) for research and development purposes; and (iv) to maintain the integrity of and to improve their products and services.
To combine it with other data collected by Advertising Providers in order to provide greater insights in respect of our advertisements.
We may also work with service providers that collect data about your use of our Sites and other sites or apps over time for non-advertising purposes subject to their privacy policies. We use analytics providers such as Google® Analytics and Cloudflare to gather and analyze aggregated anonymous user information. For more information about Google® Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google®’s collection and processing of data generated by your use of the Sites by going to https://tools.google.com/dlpage/gaoptout. For more information about Cloudflare, please visit https://www.cloudflare.com/privacypolicy/. You can opt out of Cloudflare’s collection and processing of data generated by your use of the Sites by following the instructions in their Privacy Policy above.
We use web analytics tools to enhance user experience by optimizing the efficiency, design, and quality of our Sites. Our analytics tools use Cookies and similar technologies to collect and analyze information related to user behavioral metrics on our Sites, such as mouse movements, clicks, user inputs, scrolling, access time, visit duration, pages viewed, IP address (including approximate location), operating system, and page reloading. These tools provide insight into what works and what doesn’t work for users of our Sites and they allow us to, for example, identify and repair technical errors such as broken links that impair the functionality of our Sites. The web analytics tools also help us reconstruct the user experience to better understand, for example, where users may be encountering frustration or impediments to using our Sites.
We may use analytics tools that provide session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. This session replay software may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), anonymized IP address, location (city/country), language, and similar metadata. This software does not collect information on pages where it is not installed, nor does it track or collect information outside your web browser.
We may use pixel tags (also known as web beacons and clear GIFs) to, among other things, track the actions of users of our services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the services and response rates. Our Advertising Providers may use pixel tags to collect information for the purposes described above.
Third Party Links & Plugins
The Sites may provide links to third-party websites or apps, including our social media pages. We do not control the privacy practices of those websites or apps, and they are not covered by this Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.
The Sites may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share information or you otherwise interact with social media features on the Sites, those social media companies may collect information about you and may use and share such information in accordance with their own policies, including by sharing such information with us or the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to read the privacy policies for any social media accounts you create and use.
Your State Privacy Rights
Depending on the state in which you reside, you may have certain rights regarding your personal data under applicable state privacy law. This section applies to residents of states with comprehensive consumer privacy laws currently in effect, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, among others. Please see the California-specific section below for disclosures required under California law.
General Consumer Privacy Rights
Residents of most states with comprehensive privacy laws have some or all of the following rights, subject to exceptions permitted by applicable law:
Right to Access/Know. You have the right to confirm whether we are processing your personal data and to access the personal data we have collected about you, along with information about the sources, purposes, and categories of third parties with whom such data is shared.
Right to a Portable Copy. You have the right to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.
Right to Delete. You have the right to request that we delete personal data we have collected from you, subject to certain exceptions.
Right to Correct. You have the right to request that we correct inaccurate personal data we maintain about you. (Note: this right is not available in Iowa.)
Right to Opt Out of Targeted Advertising. You have the right to opt out of the processing of your personal data for purposes of targeted advertising (i.e., advertising based on your activity across non-affiliated websites and services).
Right to Opt Out of Sale. You have the right to opt out of the “sale” of your personal data, as that term is defined by applicable state law.
Right to Opt Out of Profiling. Residents of most states (except Iowa and Utah) have the right to opt out of profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning you.
Right Not to Be Discriminated Against. You have the right not to receive discriminatory treatment for exercising any of the above rights.
To exercise any of these rights, please submit a request by emailing us at privacy@simtheory.com or calling us at 1-866-712-1180. We will verify your identity before completing your request. You may also designate an authorized agent to submit requests on your behalf by providing written authorization to privacy@simtheory.com.
If we decline to act on your request, you may appeal our decision by emailing us at privacy@simtheory.com with the subject line “Privacy Rights Appeal.” We will respond to your appeal within the timeframe required by applicable law.
To opt out of targeted advertising, please adjust your Cookie preferences in the pop-up banner. You may also use a universal opt-out mechanism or browser-based opt-out signal where required by applicable law, and we will honor those signals as required.
California Residents
This section provides additional disclosures required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”), and regulations issued by the California Privacy Protection Agency (“CPPA”).
Notice at Collection
We may collect the following categories of personal information, including the sensitive personal information categories identified below:
Personal information categories (Cal. Civ. Code § 1798.140(v)(1)(A)–(K)):
(A) Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
(B) Personal information described in Cal. Civ. Code § 1798.80(e), including name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment and employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
(C) Characteristics of protected classifications under California or federal law, such as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, and genetic information.
(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
(E) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.
(F) Geolocation data, including precise or approximate physical location or movements.
(G) Audio, electronic, visual, thermal, olfactory, or similar information, such as call or video recordings, photographs, and thermal or other sensory data.
(H) Professional or employment-related information, such as current or past job history, performance evaluations, and professional background.
(I) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g; 34 C.F.R. Part 99).
(J) Inferences drawn from any of the above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Sensitive personal information categories (Cal. Civ. Code § 1798.140(ae)(1)–(9)):
(1) Social Security number, driver’s license number, state identification card number, or passport number.
(2) Account log-in credentials, financial account number, debit card number, or credit card number in combination with any required security or access code, password, or credentials allowing access to the account.
(3) Precise geolocation, meaning location within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet.
(4) Racial or ethnic origin, religious or philosophical beliefs, or union membership.
(5) Contents of a consumer’s mail, email, or text messages, unless the business is the intended recipient of the communication.
We may collect this information to fulfill your requests, to share offers or information that we think you may be interested in, and for the other business or commercial purposes described in the How We Use Your Information section of this Policy, except that sensitive personal information shall only be used in a manner consistent with applicable law.
As defined by California law, we may “share” certain data elements within the following categories of personal information: none.
If you would like to opt out of the sharing of your personal information, you may click this link: Your Choices.
Automated Decision-Making Technology (ADMT)
Effective January 1, 2026, California law grants you rights related to our use of Automated Decision-Making Technology (“ADMT”)—meaning technology that uses computation to replace or substantially replace human decision-making for significant decisions about you (such as those related to employment, credit, housing, or access to services). If we use ADMT to make significant decisions affecting you, we will provide you with a Pre-Use Notice and the opportunity to opt out. To exercise this right, please contact us at privacy@simtheory.com.
California also requires covered businesses to conduct privacy risk assessments for certain high-risk processing activities and annual cybersecurity audits. We comply with these requirements as applicable. If we or our service providers use your personal data to train large language models or other generative AI systems, we will disclose that use in the applicable notice at collection or in a separate disclosure.
California Mandatory Disclosures
In the twelve (12) months prior to the date of this Policy, we have collected: Identifiers, Personal Information Described in Cal. Civ. Code § 1798.80(e), Characteristics of Protected Classifications Under California or Federal Law, Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information, Professional or Employment-Related Information, Education Information, Social Security Number, Driver’s License Number, State Identification Card Number, or Passport Number, Precise Geolocation, Racial or Ethnic Origin, Religious or Philosophical Beliefs, or Union Membership, Contents of a Consumer’s Mail, Email, or Text Messages, and Inferences Drawn From Any of the Above.
In the twelve (12) months prior to the date of this Policy, we disclosed the following categories of information to the following categories of third parties for business (operational) purposes.
Information disclosed for business purposes includes: Identifiers, Personal Information Described in Cal. Civ. Code § 1798.80(e), Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information, Contents of a Consumer’s Mail, Email, or Text Messages, and Inferences Drawn From Any of the Above.
Third parties to whom such information was disclosed for business purposes include: HubSpot, Mailgun, MASV, WP Engine, Google, Cloudflare, Paycor, Employee Navigator, Blue Cross, and Principal.
In the twelve (12) months prior to the date of this Policy, we have “shared” (as that term is defined under applicable law) the following information to the following categories of third parties for commercial purposes.
Information disclosed for business purposes includes: none.
Third parties to whom such information was disclosed for business purposes include: none.
Your California Privacy Rights
Right to Know: You have the right to request that we disclose the categories of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom such personal information is shared.
Right to Access: You have the right to request, up to two times each year, access to categories and specific pieces of personal information about you that we collect, use, disclose, sell, and share.
Right to Delete: You have the right to request that we delete personal information that we collect from you, subject to applicable legal exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you, subject to applicable legal exceptions.
Right to Opt Out of Sale or Sharing: You have the right to opt out of the “sale” or “sharing” of your personal information to or with third parties.
Right to Opt Out of ADMT: You have the right to opt out of our use of ADMT for significant decisions about you, and to request human review of such decisions.
Removal of Content: If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted.
Shine the Light: California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of Sim Theory to third parties for the third parties’ direct marketing purposes. Sim Theory does not share guests’ personal information with other member companies or others outside Sim Theory for those parties’ direct marketing use unless a guest elects that we do so.
Right Not to Receive Discriminatory Treatment: You have the right not to receive discriminatory treatment for the exercise of your privacy rights.
Exercising Your California Privacy Rights
To make a request to know, access, delete, correct, opt out, or contest an ADMT decision, please contact privacy@simtheory.com or call 1-866-712-1180. We may need to verify your identity before completing your request. Authorized agents may submit requests at privacy@simtheory.com with signed authorization or proof of power of attorney.
Notice of Financial Incentives
Sim Theory may offer loyalty or promotional programs that provide benefits to our guests, such as special offers, discounts, or promotional campaigns. These programs may be considered “financial incentives” or “price or service differences” under California law because we collect personal information in connection with them. The value of the personal information we collect will vary depending on your engagement. You may withdraw from any program at any time by contacting privacy@simtheory.com.
State-Specific Notes
The following state laws have requirements or consumer rights that differ materially from the general rights described above. Residents of these states should note the following:
Tennessee. Tennessee law requires us to obtain your opt-in consent before processing your sensitive personal data (including biometric information, health information, and certain other categories). We will seek your explicit consent before engaging in any such processing. (Tennessee Information Protection Act, effective July 1, 2025.)
Maryland. Maryland’s Online Data Privacy Act (effective October 1, 2025) requires us to limit our collection and processing of your personal information to what is “reasonably necessary and proportionate” to provide the specific product or service you requested. Maryland also prohibits us from processing sensitive personal information—including consumer health data, information related to gender-affirming treatment, and reproductive or sexual health care—unless it is strictly necessary for a product or service you specifically requested, even if you have consented.
Colorado. Colorado’s 2025 amendments (effective August 1, 2026) extend opt-out rights to cover automated decisions producing legal or similarly significant effects, add a right to contest such decisions, and add precise geolocation data and neural data to the definition of sensitive personal data with stricter biometric data requirements. You may opt out of such processing by contacting privacy@simtheory.com.
Connecticut. Connecticut’s 2025 amendments require us to disclose whether your personal data is collected, used, or sold for training large language models or other AI systems. If applicable, we will make this disclosure in our Notice at Collection or in a separate prior notice.
Nevada — Consumer Health Data (SB 370). In addition to the general opt-out right described above, Nevada Senate Bill 370 (effective March 31, 2024) provides Nevada residents with additional rights over consumer health data (“CHD”)—any information reasonably linkable to your past, present, or future health status. If we collect CHD, you have the right to know, access, and delete it (with downstream deletion where applicable), and to withdraw consent at any time. We will not collect or share your CHD without your affirmative consent and will not sell it without your written authorization. To exercise these rights, contact privacy@simtheory.com.
Iowa. Iowa’s Consumer Data Protection Act (effective January 1, 2025) does not provide a right to correct personal data or a right to opt out of profiling. Iowa law also provides businesses a 90-day cure period for alleged violations before enforcement may commence.
Rhode Island. Rhode Island’s Data Transparency and Privacy Protection Act (effective January 1, 2026) has notably low applicability thresholds—it covers entities that control or process the data of at least 35,000 consumers, or 10,000 consumers if more than 20% of revenue derives from the sale of personal data. If you are a Rhode Island resident and we are subject to this law, all general rights above apply to you.
Your Choices
To opt out of our email marketing or to unsubscribe from our email newsletters, you can contact privacy@simtheory.com, or you can use the link provided at the bottom of each marketing message or newsletter. If you choose to opt out, you will continue to receive all email communications related to our transactions with you.
If you would like to update your mailing information or want your name and address removed from our direct mailing list, you can contact privacy@simtheory.com.
You can control the tools on your mobile devices. For example, you can turn on and off the GPS locator or push notifications on your phone. Please consult your mobile device’s user guide for instructions on clearing cookies, enabling and disabling location services, and disabling push notifications.
When you make a purchase, you can choose to save your information to obtain a faster checkout for purchases and/or you can choose to receive emails or texts, which provide you with information regarding our other products and services. We obtain your consent before contacting you with certain non-emergency, automated, autodialed, prerecorded, or other telemarketing phone calls or text messages. You are not required to grant consent to telemarketing calls or texts as a condition of buying any goods or services. Also, you may revoke your consent at any time at the contact information listed at the end of this policy. Message and data rates may apply. We will retain your personal information for the period necessarily to fulfill the purposes of your personal information collection, unless a longer retention period is required or permitted by law.
Children's Privacy
We understand the importance of protecting children’s privacy, especially in an online environment. Our Sites are not intentionally designed for or directed at children less than 13 years of age. We do not knowingly collect personal information from children under the age of 13 without the consent of the child’s parent or guardian. We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet. If we are aware of any personal information relating to children that we have collected, we will take steps to securely remove it from our systems.
Note: Some state laws (including Delaware and Connecticut) provide heightened protections for individuals under age 18, including requiring opt-in consent before we may engage in targeted advertising, selling, or risky profiling of minors’ personal data. We comply with these requirements where applicable.
Updating your Information
You may request to view, update, or correct your personal information by contacting our privacy office at privacy@simtheory.com. In order to protect your privacy, we will take steps to verify your identity before granting you access to the information or enabling you to make corrections.
Security
We endeavor to safeguard and protect your personal information. When you make personal information available to us, your personal information is protected both online and offline (to the extent that we maintain any personal information offline). Access to your personal information is strictly limited, and we take reasonable measures to ensure that your personal information is not accessible to the public. All of your personal information is restricted in our offices, as well as the offices of our third party service providers. Only employees or third party agents who need personal information to perform a specific job are granted access to personal information. Our employees are dedicated to ensuring the security and privacy of all personal information. Employees not adhering to our firm policies are subject to disciplinary action. The servers that we store personal information on are kept in a secure physical environment. We also have security measures in place to protect the loss, misuse, and alteration of personal information under our control.
In order to protect the payment information you provide to us, including your credit card number, expiration date, security code, and billing address, we use 2048-bit Secure Sockets Layer (SSL) technology. SSL technology encrypts your information so that it cannot be recognized or decoded in cyberspace.
Please be advised, however, that while we take every reasonable precaution available to protect your data, no storage facility, technology, software, security protocols, or data transmission over the Internet or via wireless networks can be guaranteed to be 100% secure. Computer hackers that circumvent our security measures may gain access to certain portions of your personal information, and technological bugs, errors, and glitches may cause inadvertent disclosures of your personal information; provided, however, that any attempt to breach the security of the network, our servers, databases, or other hardware or software may constitute a crime punishable by law. For the reasons mentioned above, we cannot warrant that your personal information will be absolutely secure. Any transmission of data at or through our Sites or otherwise via the Internet or wireless networks, is done at your own risk.
In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your personal information. You will be notified via email in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.
Do Not Track Signals
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit https://www.allaboutdnt.com, but we are not responsible for the completeness or accuracy of this third-party information.
Tracking Across Time and Technologies Disclosure
Some information about your use of the service and certain third-party services may be collected by us or by third parties using tracking technologies across time and services and used by us and third parties for purposes such as to associate different devices you use and deliver relevant ads and/or other content to you on the service and certain third-party services.
Consumers with Disabilities
We are committed to ensuring this Policy is accessible to individuals with disabilities. To request this Policy in an alternative format, please reach out to us at privacy@simtheory.com.
Contact
If you have questions or wish to contact us about this Policy, please direct inquiries to:
Privacy Officer
Simulation Theory, Inc.
Phone: 1-866-712-1180
Email: privacy@simtheory.com