This section contains additional information relevant to residents of certain US states that have their own data privacy laws and regulations, and associated rights.
This notice to California residents is provided under California law. It provides our “Notice at Collection,” provides certain mandated disclosures about our treatment of California residents’ information, both online and offline, explains your privacy rights, and provides our “Notice of Financial Incentives.”
We may collect the following categories of personal information (as defined in the California Consumer Privacy Act (CCPA) and the California Customer Records statute), including sensitive personal information (as defined in the CCPA):
We collect this information so that we can best serve you, including to fulfill your requests and to share offers or information that we think you may be interested in. As further described in the How Do We Use Your Information section in our Policy, we generally collect and use the above-listed categories of personal information to provide and manage our sites, applications, products, and services, and for other business or commercial purposes, such as advertising, marketing, and to improve our products and services.
Certain data collection on our sites and applications by third parties for purposes of interest-based advertising and social media tools may be a “sale” or “sharing” under California privacy law. As defined by California law, we “sold” or “shared” certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, approximate geolocation, and inferences drawn from the above.
If you would like to opt out of the sharing of your personal information, you may edit your settings in the banner that appears on the bottom of the page when you first load the Site. Please note that your opt-out choice is specific to the digital property and to the device and browser you are using.
We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in our Policy, including to satisfy legal or reporting requirements. What this means in practice will vary for different types of information, but the criteria assessed in the data retention analysis take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.
More information, including a description of your legal rights, can be found in the “California Privacy Rights” section below.
We also make the following disclosures for purposes of compliance with California privacy law:
Members of Sim Theory may offer various and different loyalty or promotional programs that provide certain benefits to our guests. For example, we may provide special offers or discounts to our guests as part of certain programs, promotional campaigns, subscriptions, or other offerings. We may also provide discounts when guests sign up to receive marketing messages or when guests claim a specific offer. In this Notice of Financial Incentives, we refer to these various programs and offerings as the “Programs.”
In general, we collect personal information to support and fulfill the Programs, which could include identifiers, demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. For additional details on the types of information we may collect, please see the The Information We Collect section in our Policy. Because we collect personal information, the Programs may be considered to be “financial incentives” or “price or service differences” under California law.
To the extent the Programs are reasonably related to the value of guest personal information, the method for calculating this value would include the expenses related to our offer (such as the costs of providing discounts, free shipping, or other promotions, intellectual property or marketing costs, and other related expenses). The value of the guest personal information that we collect will vary depending on the engagement by each guest.
If you have a question about our privacy policies and information practices, please send an email to privacy@simtheoryinc.com.
Colorado law provides Colorado residents with the rights listed below.
If you have a question about our privacy policies, please send an email to privacy@simtheoryinc.com.
Members of Sim Theory may offer various and different loyalty or promotional programs that provide certain benefits to our guests. For example, we may provide special offers or discounts to our guests as part of certain programs, promotional campaigns, subscriptions, or other offerings. We may also provide discounts when guests sign up to receive marketing messages or when guests claim a specific offer. In this Notice of Financial Incentives, we refer to these various programs and offerings as the “Programs.”
In general, we collect personal information to support and fulfill the Programs, which could include identifiers, demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. For additional details on the types of information we may collect, please see the The Information We Collect section in our Policy. Because we collect personal information, the Programs may be considered to be “financial incentives” or “price or service differences” under Colorado law.
To the extent the Programs are reasonably related to the value of guest personal information, the method for calculating this value would include the expenses related to our offer (such as the costs of providing discounts, free shipping, or other promotions, intellectual property or marketing costs, and other related expenses). The value of the guest personal information that we collect will vary depending on the engagement by each guest.
To appeal our decision regarding a request related to these rights, you may email us at privacy@simtheoryinc.com.
Connecticut law provides Connecticut residents with the rights listed below.
To appeal our decision regarding a request related to these rights, you may email us at privacy@simtheoryinc.com.
Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We currently do not sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt out of sales and will record your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to privacy@simtheoryinc.com.
Utah law provides Utah residents with the rights listed below.
Virginia law provides Virginia residents with the rights listed below.
To appeal our decision regarding a request related to these rights, you may email us at privacy@simtheoryinc.com.
To opt out of our email marketing or to unsubscribe from our email newsletters, you can contact privacy@simtheoryinc.com, or you can use the link provided at the bottom of each marketing message or newsletter. If you choose to opt out, you will continue to receive all email communications related to our transactions with you.
If you would like to update your mailing information or want your name and address removed from our direct mailing list, you can contact privacy@simtheoryinc.com.
You can control the tools on your mobile devices. For example, you can turn on and off the GPS locator or push notifications on your phone. Please consult your mobile device’s user guide for instructions on clearing cookies, enabling and disabling location services, and disabling push notifications.
When you make a purchase, you can choose to save your information to obtain a faster checkout for purchases and/or you can choose to receive emails or texts, which provide you with information regarding our other products and services. We obtain your consent before contacting you with certain non-emergency, automated, autodialed, prerecorded, or other telemarketing phone calls or text messages. You are not required to grant consent to telemarketing calls or texts as a condition of buying any goods or services. Also, you may revoke your consent at any time at the contact information listed at the end of this policy. Message and data rates may apply. We will retain your personal information for the period necessarily to fulfill the purposes of your personal information collection, unless a longer retention period is required or permitted by law.
We understand the importance of protecting children’s privacy, especially in an online environment. Our Sites are not intentionally designed for or directed at children less than 13 years of age. We do not knowingly collect personal information from children under the age of 13 without the consent of the child’s parent or guardian. We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet. If we are aware of any personal information relating to children that we have collected, we will take steps to securely remove it from our systems.
You may request to view, update, or correct your personal information by contacting our privacy office at privacy@simtheoryinc.com. In order to protect your privacy, we will take steps to verify your identity before granting you access to the information or enabling you to make corrections.
We endeavor to safeguard and protect your personal information. When you make personal information available to us, your personal information is protected both online and offline (to the extent that we maintain any personal information offline). Access to your personal information is strictly limited, and we take reasonable measures to ensure that your personal information is not accessible to the public. All of your personal information is restricted in our offices, as well as the offices of our third party service providers. Only employees or third party agents who need personal information to perform a specific job are granted access to personal information. Our employees are dedicated to ensuring the security and privacy of all personal information. Employees not adhering to our firm policies are subject to disciplinary action. The servers that we store personal information on are kept in a secure physical environment. We also have security measures in place to protect the loss, misuse, and alteration of personal information under our control.
In order to protect the payment information you provide to us, including your credit card number, expiration date, security code, and billing address, we use 2048-bit Secure Sockets Layer (SSL) technology. SSL technology encrypts your information so that it cannot be recognized or decoded in cyberspace. Your computer will begin operating in secure mode once you enter our checkout page. You can confirm that SSL is active by looking in the address bar of your browser, where you will see either a closed lock or an unbroken key (depending on your browser type). Additionally, the URL line of your browser will change from "http" to "https" when the SSL technology is operating.
Please be advised, however, that while we take every reasonable precaution available to protect your data, no storage facility, technology, software, security protocols, or data transmission over the Internet or via wireless networks can be guaranteed to be 100% secure. Computer hackers that circumvent our security measures may gain access to certain portions of your personal information, and technological bugs, errors, and glitches may cause inadvertent disclosures of your personal information; provided, however, that any attempt to breach the security of the network, our servers, databases, or other hardware or software may constitute a crime punishable by law. For the reasons mentioned above, we cannot warrant that your personal information will be absolutely secure. Any transmission of data at or through our Sites or otherwise via the Internet or wireless networks, is done at your own risk.
In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your personal information. You will be notified via email in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit https://www.allaboutdnt.com, but we are not responsible for the completeness or accuracy of this third-party information.
Some information about your use of the service and certain third-party services may be collected by us or by third parties using tracking technologies across time and services and used by us and third parties for purposes such as to associate different devices you use and deliver relevant ads and/or other content to you on the service and certain third-party services.
We are committed to ensuring this Policy is accessible to individuals with disabilities. To request this Policy in an alternative format, please reach out to us at privacy@simtheoryinc.com.
If you have questions or wish to contact us about this Policy, please direct inquiries to:
Privacy Officer
Simulation Theory, Inc.
Phone: 1-866-712-1180
Email: privacy@simtheoryinc.com
Copyright © 2019-2025 Simulation Theory Inc. All rights reserved.