Last updated as of February 5, 2025
This Privacy Policy (this “Policy”) describes how Simulation Theory, Inc., including all direct and indirect subsidiaries (collectively “Sim Theory,” “we,” “our,” or “us”), collect, use, disclose, and safeguard your personal information. This Policy applies to individuals who access this website and any other websites that link to this Policy (collectively, the “Sites”). Other Sim Theory websites, products, and services may have their own privacy policies. This Policy, together with our Terms of Use, collectively govern your use of our Sites.
From time to time, we may change this Policy. If we do, we will post an amended version on this webpage. Please review this Policy periodically.
You may submit a request to exercise rights you may have under applicable law by emailing us at privacy@simtheoryinc.com or calling us at 1-866-712-1180.
This Policy covers the following topics:
For the purpose of this Policy, personal information is any information about an identifiable individual. We collect the following types of personal information:
When using our Sites or our services, you may provide us with your personal information when you do any of the following:
We automatically collect certain personal information through your use of the Sites, such as the following:
Additionally, we may derive information or draw inferences about you based on the other types of personal data we collect. For example, we may infer your location based on your IP address or that you are interested in purchasing particular products based on your browsing behavior on our Sites.
Sim Theory reserves the right to transfer and/or sell aggregate or group data about users on our Sites for lawful purposes. Aggregate or group data is data that describes the demographics, usage, and other characteristics of our users as a group, without disclosing personally identifiable information.
In some cases, we may receive certain personal information from you about a third party. For example, when you refer a friend, you will provide the email address of a third party. If you submit any personal information about another individual to us, you are responsible for making sure you have the authority to do so and to allow us to use their personal information in accordance with this Policy.
Sim Theory may utilize third-party service providers to provide credit and debit card payment processing services. If you choose to purchase anything on the Sites, the third party payment processor associated with the Payment Method selected by you ("Third Party Processor”) may collect the information you provide in connection with such purchase. The Third Party Processors may collect some or all of the following information by and through the payment registration form completed by you: name, billing address, shipping address, email address, telephone number, and credit card and/or debit card information (collectively, “Third Party Processor Data”). The Third Party Processors use the Third Party Processor Data solely to process the applicable transaction(s) and as otherwise permitted by their respective privacy policies. You may learn more about how the Third Party Processors collect and process data, and opt-out from some or all such uses, by and through their respective privacy policies.
Sim Theory cannot guarantee the privacy practices of our Third Party Processors.
We may use the personal information we collect to improve our Sites and to protect our legal rights. In addition, we may use the personal information we collect to:
By submitting your personal information by and through our Sites, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”) and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing in accordance with the Rule and applicable state do-not-call regulations.
Where you provide “prior express consent” within the meaning of the Telephone Consumer Protection Act (47 USC § 227), and its implementing regulations adopted by the Federal Communications Commission (47 CFR § 64.1200), as amended from time-to-time (“TCPA”), you consent to receive, from Sim Theory, telephone calls (including text alerts via SMS text messages) delivered via automated technology, to the telephone number(s) that you provided. Please note that you are not required to provide this consent in order to obtain access to our Sites, and your consent simply allows Sim Theory to contact you via these means. Please be advised that by agreeing to this Policy, you are obligated to immediately inform us if and when the telephone number that you have previously provided to us changes. Without limiting the foregoing, if you: (A) have your telephone number reassigned to another person or entity; (B) give up your telephone number so that it is no longer used by you; (C) port your telephone number to a landline or vice versa; or (D) otherwise stop using that telephone number for any reason (collectively “Phone Number Change”), you agree that you shall promptly notify Sim Theory of the Phone Number Change via email at: privacy@simtheoryinc.com.
You hereby consent to the disclosure of any record or communication to any third-party when we, in our sole discretion, determine the disclosure to be required by applicable law, including sharing your email address with third-parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time, and other email marketing laws. Users should also be aware that courts of equity, such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit personal information to be shared or transferred to third-parties without permission.
We may share the personal information that we collect about you in the following ways:
Like many other companies, Sim Theory uses cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our Sites, and use the services provided through our Sites. “Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We may use the following types of Cookies:
These Cookies are necessary for our Sites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these Cookies, but then some parts of our Sites will not work. These Cookies do not store any personally identifiable information.
These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around our Sites. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor its performance. We use Google® Analytics, a web analytics service provided by Google, Inc. Google® Analytics uses Cookies or other tracking technologies to help us analyze how users interact with our Sites and our services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google® may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google® Analytics will be transmitted to and stored by Google® and will be subject to Google®’s privacy policies. To learn more about Google®’s partner services and to learn how to opt-out of tracking of analytics by Google®, click here. We may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements). This information enables us to monitor and improve the user experience.
These Cookies enable our Sites to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of our services may not function properly.
These Cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. If you do not allow these Cookies, you will experience less targeted advertising.
These Cookies are set by a range of social media services that we have added to our Sites to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Cookies, you may not be able to use or see these sharing tools.
When you first visit our Sites, you may be presented with a banner that offers you choices about whether to accept or reject Cookies or tracking technologies of different types. If you wish to manage your Cookies, you can do so from this banner.
Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of our Sites.
You can find out more about Cookies and how to manage them by visiting www.AllAboutCookies.org
You can opt out of Cookies set by specific entities following the instructions found at these links:
You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.
Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on our Sites and non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of our Sites and other sites or apps over time, including information about relationships among different browsers and devices (“Interest-based Advertising”).
You may choose whether to receive some Interest-based Advertising by submitting opt outs. Some Advertising Providers may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit https://www.aboutads.info/choices and https://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps.
Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and the opt-out options for their members, see https://www.networkadvertising.org/choices. Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject Cookies when you visit these opt-out webpages, or you subsequently erase your Cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. We support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising (https://www.ftc.gov/sites/default/files/documents/reports/federal-trade-commission-staff-report-self-regulatory-principles-online-behavioral-advertising/p085400behavadreport.pdf) and expect that ad networks we directly engage to serve you Interest-based Advertising will do so as well, though we cannot guarantee their compliance. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
Advertising Providers may use data collected in connection with our advertising campaigns for the following purposes:
We may also work with service providers that collect data about your use of our Sites and other sites or apps over time for non-advertising purposes subject to their privacy policies. We use analytics providers such as Google® Analytics to gather and analyze aggregated anonymous user information. For more information about Google® Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google®’s collection and processing of data generated by your use of the Sites by going to https://tools.google.com/dlpage/gaoptout.
We use web analytics tools to enhance user experience by optimizing the efficiency, design, and quality of our Sites. Our analytics tools use Cookies and similar technologies to collect and analyze information related to user behavioral metrics on our Sites, such as mouse movements, clicks, user inputs, scrolling, access time, visit duration, pages viewed, IP address (including approximate location), operating system, and page reloading. These tools provide insight into what works and what doesn’t work for users of our Sites and they allow us to, for example, identify and repair technical errors such as broken links that impair the functionality of our Sites. The web analytics tools also help us reconstruct the user experience to better understand, for example, where users may be encountering frustration or impediments to using our Sites.
We may use analytics tools that provide session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. This session replay software may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), anonymized IP address, location (city/country), language, and similar metadata. This software does not collect information on pages where it is not installed, nor does it track or collect information outside your web browser.
We use this web-based analytics software because it gives us a tool to track the online behavior of visitors while on our Sites and lets us replay visitors’ actions. This tool gives us the opportunity to make our Sites better and, in turn, provide you with an enhanced online experience as well. Thanks to this tool, we are able to gain insight on how you and other visitors use our Sites. Information about these small choices and interactions are of paramount value to us, as they can easily make your experience better and more intuitive and, more importantly, allow us to provide you with a more seamless, customer-friendly e-shopping experience while on the Sites.
We may use pixel tags (also known as web beacons and clear GIFs) to, among other things, track the actions of users of our services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the services and response rates. Our Advertising Providers may use pixel tags to collect information for the purposes described above.
The Sites may provide links to third-party websites or apps, including our social media pages. We do not control the privacy practices of those websites or apps, and they are not covered by this Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.
The Sites may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share information or you otherwise interact with social media features on the Sites, those social media companies may collect information about you and may use and share such information in accordance with their own policies, including by sharing such information with us or the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to read the privacy policies for any social media accounts you create and use.
Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. Please review the sections below if you are a California, Colorado, Connecticut, Nevada, Utah, or Virginia resident. For other state residents, your privacy rights may include (if applicable):
To exercise your rights, please submit a request by emailing us at privacy@simtheoryinc.com.
If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we refuse to take action regarding your request, you may appeal our decision by emailing us at privacy@simtheoryinc.com.
We use Cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. If you would like to opt out of targeted advertising, you may alter your Cookie preferences by toggling off the Cookie options in the banner displayed at the bottom of the screen when you first visit our Site.